Not only green...

Respecting the environment is everyone's duty. However, who produces paint for children, as we at Morocolor Italia do, cares about the next generations even more. Costs and efforts are not small but we believe that an ecologically sustainable production is the only way we have to contribute to what children, our most demanding customers, must receive: a planet with a future.

We would like our PRIMO brand to be recognized also for this.

Thanks to Treedom, we were able to create the PRIMO forest with mango and cocoa trees!

Furthermore, we decided to create the Fioresta Morocolor to contribute to the reforestation of our region that was affected by the environmental emergency in 2018.

Day after day, we are happy to plant new seeds for a greener and more colorful future!