Morocolor at "A Casa Ovunque" (At Home Everywhere): the creative side of living

What? Where? When?

We are happy to announce our participation in the event A Casa Ovunque (At Home Everywhere), promoted and organized by The Playful Living & Sfera Media Group, on the occasion of Fuorisalone Design 2022. The appointment is in Milan, Tortona area, Via Savona 35, from June 6 to 12

At Home Everywhere

A Casa Ovunque is a visual and experiential tale of domestic, convivial and professional situations, typical of the new mutating hybrid spaces. We hope to contribute our products, talks and workshops, bringing our vision of Home in a future increasingly about sharing, of problems as well as solutions. In the context of A Casa Ovunque the physical and digital dimensions merge, integrating to tell a new idea of space. At Morocolor we firmly believe in the value of contrast with the goal of achieving harmony, and in the importance of aiming for creativity considering responsibility essential. The dichotomy and coexistence of the physical and digital are fundamental to facing an increasingly hybrid future. Similarly, the infinite creative potential offered by digital cannot go without responsible management that protects users and the community. 

Morocolor At Home Everywhere

We at Morocolor will be present throughout the event with some products from the Primo and Primo Hobby&Professional brands, to be discovered among the Temporary Home, Multi Concept Store, Open Square and hybrid spaces. On Tuesday, June 7 at 6:30 p.m. Marco Moro, president of Morocolor will give a talk on Lean production system and circular economy. Whereas on Sunday, June 12 from 11 a.m. to 11:30 a.m. we will present a workshop with our Primo and Hobby&Professional acrylics. The activity will be led by artists Giuliana Donati and Giacomo Perego. Admission is free and free, but you need to book through this link. We look forward to seeing you there! 

Art for young and old: Primo and Primo Hobby&Professional

Sunday's workshop is designed for artists of all ages. Creating all together with acrylic paints will be possible thanks to our two brands, Primo and Primo Hobby&Professional. Older children will be able to use Hobby&Professional's 16-tube fine acrylic color set, while for younger children we will use our Primo tempera acrylic paint, suitable for ages 4 and up. Adults and children will each be able to create their own work on canvas, guided by Giuliana and Giacomo. We can't wait to see the results!