PRIMO and M9: the new educational set

Venice Mestre, 20 May 2023 

M9 and PIMO: the new educational set

M9 - Museo del '900 and Morocolor Italia SpA present the new educational kit Ditacolor PRIMO and M9, born from the collaboration between the M9 Education department and Morocolor.

The kit, a co-branding, limited edition, is contains 6 ready-to-use pots of pastel finger paint, dermatologically tested, and an activity book which, with the guidance of the Museum mascots Molla9 and Molletta, describes a series of activities that children, from 3 years of age, can carry out with tempera, either independently or with the guidance of an adult.

Companies and museums: a synergy for the territory

At the presentation to be held at M9 - Museo del '900, Venezia Mestre, on Saturday 20 May 2023 at 4 p.m., Luca Molinari, Scientific Director of M9 - Museo del '900, Silvia Fabris, Educational Programme Development of M9, and Marco Moro, President of Morocolor, spoke. The meeting was an opportunity not only to present the product and its creative and didactic potential, but also to highlight the points of encounter between Morocolor (with its PRIMO brand) and M9, starting from the fact that both realities share the journey through the 20th century, recounted by the Museum in its immersive rooms, and to a large extent experienced by the Morocolor company, through the developments, inventions and changes that characterised a complex century, on which our present is based and from which we can learn a great deal to imagine the future.

Ditacolor PRIMO: drawing and dreaming

PRIMO finger paint in pot is ready-to-use and dermatologically tested. Suitable for contact with the skin, it is designed for early childhood and is perfect to be applied with the fingers on supports such as paper, cardboard and various materials. Soft and pleasant to touch, once applied its pastel effect makes it delicate, with dreamy tones. When dry, it remains intensely coloured, without cracking, even when applied in thick layers. Applied on windows it creates beautiful glazing effects. Dip your finger into the pot, feel how beautiful this pastel finger paint is to touch. Thanks to these delicate tones while painting with your hands, you will feel like you are dreaming. And if you paint on the windows... be careful not to fly away along with your dreams!



The Ditacolor PRIMO and M9 teaching kit can be purchased from M9bookshop.
For information

Matilde Moro | 349.5434155 |
Marta Pettinau | 349.7587256 |