On Sunday, June 20th, 2021, Morocolor Italia S.p.A., a company producing colors for since 1933, based in Padua, and Strategy Innovation, a spin-off of the University Ca' Foscari of Venice, organized the event Circondiamoci d'Arte, taking place simultaneously in the cities of Padua, Venice, Mestre and Treviso. Inspired and guided by a different artist in each city,… View More

With PRIMO we decided to embark on a journey to discover unknown colours in the world. To be able to do so, we relied on our best creatives: children. We launched the #NewColourCandidate competition on our social media. SuperBlu, Everanto, Violino, Rossomarte, MielOro, Verdemondo are some of the many invented colours that we have selected for this pack of poster paint. Colours made of imagination and… View More

Plastic Free was born two years ago, on July 29, 2019, with the aim of informing and raising awareness about the danger of plastic for the environment. The Onlus takes its first steps from the understanding that a coordinated and effective effort is needed to free the world from plastic waste as much and as fast as possible. According to a recent WWF research, every year are released into the sea… View More

Why we stop drawing when we grow up The act of painting, drawing or otherwise creating art is generally considered as an activity for either children or professionals. Except at school and in recreational activities forchildren, art is experienced as exclusively for artists. Both cause and consequence of this phenomenon is the tendency to consider the scientific/rational method as the only effective way to… View More

Treedom: from game to reality Treedom was founded in 2010 by a startup developed in Florence by two friends, Federico Garcea and Tommaso Speroni. The inspiration comes from Farmville, a game in which each user can create his own virtual farm: Treedom makes it possible to create entire forests from the screen of a computer or a cell phone, with the difference that the… View More